[{"data":1,"prerenderedAt":173},["ShallowReactive",2],{"insight-how-much-does-a-website-cost":3},{"_path":4,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"title":8,"description":9,"brand":10,"category":11,"pillar":12,"date":13,"readingTime":14,"faqs":15,"body":25,"_type":167,"_id":168,"_source":169,"_file":170,"_stem":171,"_extension":172},"\u002Finsights\u002Fhow-much-does-a-website-cost","insights",false,"","How Much Does A Website Cost?","A straight answer on website pricing — the real ranges, what drives the number up or down, and how to avoid paying for the wrong things.","nonoise","Website Development","website-development","2026-05-14",6,[16,19,22],{"q":17,"a":18},"Why do website quotes vary so much?","Because \"website\" describes everything from a five-page brochure to a custom platform. The scope, custom design, integrations, and content all move the price far more than the page count.",{"q":20,"a":21},"Is a cheap template website a bad idea?","Not always. For a small business that needs presence and lead capture, a well-built template site can be the right call. The mistake is paying custom prices for template work, or vice versa.",{"q":23,"a":24},"What ongoing costs should I expect after launch?","Hosting, a domain, maintenance, and security updates — typically a modest monthly figure. Budgeting zero for upkeep is the most common and most expensive planning error.",{"type":26,"children":27,"toc":160},"root",[28,36,43,79,84,90,100,110,120,130,136,141,147],{"type":29,"tag":30,"props":31,"children":32},"element","p",{},[33],{"type":34,"value":35},"text","The honest answer is: it depends — but not on the things people usually ask about. Here are the real ranges and, more usefully, what actually moves the number.",{"type":29,"tag":37,"props":38,"children":40},"h2",{"id":39},"the-rough-ranges",[41],{"type":34,"value":42},"The rough ranges",{"type":29,"tag":44,"props":45,"children":46},"ul",{},[47,59,69],{"type":29,"tag":48,"props":49,"children":50},"li",{},[51,57],{"type":29,"tag":52,"props":53,"children":54},"strong",{},[55],{"type":34,"value":56},"Template-based small business site:",{"type":34,"value":58}," roughly $2,500–$7,500. Professional, fast to launch, limited customization.",{"type":29,"tag":48,"props":60,"children":61},{},[62,67],{"type":29,"tag":52,"props":63,"children":64},{},[65],{"type":34,"value":66},"Custom marketing site with SEO foundation:",{"type":34,"value":68}," roughly $7,500–$25,000. Bespoke design, built to convert and rank.",{"type":29,"tag":48,"props":70,"children":71},{},[72,77],{"type":29,"tag":52,"props":73,"children":74},{},[75],{"type":34,"value":76},"Custom platform or e-commerce:",{"type":34,"value":78}," $25,000 and up. Integrations, complex functionality, ongoing development.",{"type":29,"tag":30,"props":80,"children":81},{},[82],{"type":34,"value":83},"Treat these as starting points, not quotes. The same brief can land in different bands depending on the four drivers below.",{"type":29,"tag":37,"props":85,"children":87},{"id":86},"what-actually-drives-the-price",[88],{"type":34,"value":89},"What actually drives the price",{"type":29,"tag":30,"props":91,"children":92},{},[93,98],{"type":29,"tag":52,"props":94,"children":95},{},[96],{"type":34,"value":97},"Scope.",{"type":34,"value":99}," Every extra template, integration, and special feature adds cost. Ruthless scoping is the cheapest lever you have.",{"type":29,"tag":30,"props":101,"children":102},{},[103,108],{"type":29,"tag":52,"props":104,"children":105},{},[106],{"type":34,"value":107},"Custom design.",{"type":34,"value":109}," A unique, designed experience costs more than configuring a theme — and is worth it only when the brand or conversion case justifies it.",{"type":29,"tag":30,"props":111,"children":112},{},[113,118],{"type":29,"tag":52,"props":114,"children":115},{},[116],{"type":34,"value":117},"Content.",{"type":34,"value":119}," Words, images, and video are part of the project. \"We'll supply the content\" is where most timelines and budgets quietly break.",{"type":29,"tag":30,"props":121,"children":122},{},[123,128],{"type":29,"tag":52,"props":124,"children":125},{},[126],{"type":34,"value":127},"Integrations.",{"type":34,"value":129}," CRM, booking, payments, automation — each connection adds real work and testing.",{"type":29,"tag":37,"props":131,"children":133},{"id":132},"where-money-gets-wasted",[134],{"type":34,"value":135},"Where money gets wasted",{"type":29,"tag":30,"props":137,"children":138},{},[139],{"type":34,"value":140},"The two classic mistakes are symmetrical: paying custom-build prices for what is really template work, and forcing a complex, conversion-critical site into a cheap template that can't support it. Both come from not matching the investment to the actual goal of the site.",{"type":29,"tag":37,"props":142,"children":144},{"id":143},"a-better-question-than-how-much",[145],{"type":34,"value":146},"A better question than \"how much\"",{"type":29,"tag":30,"props":148,"children":149},{},[150,152,158],{"type":34,"value":151},"Ask \"what is this website supposed to ",{"type":29,"tag":153,"props":154,"children":155},"em",{},[156],{"type":34,"value":157},"do",{"type":34,"value":159},", and what's that worth?\" A site that generates qualified leads every month is an asset, and its price should be judged against the value it produces — not against the cheapest quote you can find.",{"title":7,"searchDepth":161,"depth":161,"links":162},2,[163,164,165,166],{"id":39,"depth":161,"text":42},{"id":86,"depth":161,"text":89},{"id":132,"depth":161,"text":135},{"id":143,"depth":161,"text":146},"markdown","content:insights:how-much-does-a-website-cost.md","content","insights\u002Fhow-much-does-a-website-cost.md","insights\u002Fhow-much-does-a-website-cost","md",1782019026233]